People interested in Zalo OA of businesses are the group of users who have converted from single interaction to regular monitoring, this is the group of users who are or have the potential to become loyal customers.
Some of the benefits of OA that many people are interested in are: free access through media information, the ability to maintain long-term interaction,...
Businesses can use the following tools to collect information. Attract interested people:
Some things to note when implementing a program to increase interest in Zalo OA:
Businesses need to really bring value to people interested in OA: businesses need to send relevant information, personalized information, information useful,... Avoid bothering users, leading to them losing interest or stopping interaction.
Users need reasons to care about Zalo OA for businesses: When attracting users to care about OA, businesses should give convincing reasons. It can be a promotion, a small gift, or the role of Zalo OA as a business (pay attention to Zalo OA for the fastest support, pay attention to Zalo OA to make an appointment, pay attention to Zalo OA to order,...)
A. Group of tools available for free:
1. Invite friends interested in Zalo OA:
Feature: Admin with the role of "Administrator" can invite friends interested in Zalo OA using tools on the OA Manager .
Note:
Only send invitations to friends with Zalo OA admin.
Zalo OA can send up to 100 interest invitations/day.
Suitable applications:
- Businesses have just started Zalo OA, few people are interested.
- Businesses are taking care of customers through personal accounts and want to convert to Zalo OA.
- Operation instructions: Go to oa.zalo.me/manage > Management > Users > OA interest invitation icon (Recommended to access on PC for best experience)
Note:
To use the feature effectively, businesses need to optimize the OA information page, especially the OA name, cover photo, avatar and description of the OA. Because this is the information the user receives in the OA invitation message, it will be a factor that affects the user's decision.
2. Interest in Zalo OA with QR code:
Features: Zalo OA QR code is the most direct and fastest way for users to access and interest Zalo OA.
Suitable applications:
- At point of sale: convert customers (offline) at stores or events into people interested in Zalo OA for continued care (online).
- On publications: spread QR OA through printed products.
- Operation instructions: Go to oa.zalo.me/manage > Management > Account management > Account Information > Download QR code (Recommended to access on PC for best experience)
Real-life example 2.1
Place QR codes at the cashier counter, reception,... where employees come into contact with customers.
The moment employees come into contact with customers is an opportunity for effective communication. At this time, employees should invite customers to be interested in the business's Zalo OA, and introduce accompanying benefits, if any.
2.2 Place QR codes at tables, doors and other visible locations.
Businesses in the restaurant industry or on-site service businesses can print Zalo OA QR codes along with marketing programs and place them at locations. Locations that customers often pay attention to, such as at tables, doors, aisles,...
2.3 Print QR codes on flyers, leaflets, business cards, standees, event posters, invoices, where users search and Connect with businesses
An easy way for customers to contact businesses for free via Zalo OA, and businesses can send messages, images, and files via Zalo OA to customers. Print your business's Zalo OA QR on offline media channels so customers can contact them at any time.
3. Pay attention to Zalo OA with links:
Features: Zalo OA links are used to communicate with users in the online environment. Users can click on the link to go directly to the business's Zalo OA.
Suitable applications: Communication on online channels, social networks, email, websites, advertising.
Operation instructions:
Follow these instructions to get the Zalo OA Link: Go to oa.zalo.me/manage > Management > Account Management > Account Information > Official Account Link (Recommended to visit on PC for the best experience)
B. Group of advanced tools in the Zalo ecosystem:
1. Interest button attached to notification Zalo Notification Service (ZNS)
Feature: Send notification message to phone number of user with Zalo via Zalo OA when available arise interactions with businesses. Businesses can use ZNS through API or operate through ZNS's available tools.
Suitable application: Send notification messages to Zalo users' phone numbers and encourage users to be interested in Zalo OA to receive useful information from businesses.
Operation instructions: Access https://zalo.cloud/zns/guidelines/intro
Practical example:
Businesses can attach the Zalo OA interest button to the ZNS notification, and at the same time call for users to be interested in OA to get more value from the business.
2. Zalo Ads advertising:
Features: Zalo Ads is a tool for businesses to promote their Zalo OA to a large user base on Zalo.
Suitable application: Search for new customers, re-reach customers with available information.
Operation instructions: visit https://ads.zalo.me/business/
Practical example:
Businesses can use Zalo OA ads to find new customers. To increase the effectiveness of advertising, businesses should combine it with special incentive programs for Zalo OA channel such as vouchers, special discounts, branded gifts,...
Above are 5 tools to help businesses increase people interested in Zalo OA. In addition, businesses can also apply other forms such as Zalo chat widgets and interest plugins placed on the website. And don't forget to create value for users on each activity to help convert and retain users to stay with the business, thereby converting into customers and building a better customer base.
Watch more videos here
Companies interested in Business Management Software, as well as Odoo erp software integrated with OA Zalo, please contact MID Vietnam
Address: 16/117 Nguyen Son, Ward Gia Thuy, Long Bien District, Ha Noi, Vietnam
Phone: +(084)943730142
Email: erptoancau@gmail.com
Website: https://erptoancau.com
We are always ready to answer your questions and provide more detailed information about the product , our services. Contact us today to start your journey to improving efficiency and effective management in your business.